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When something as tangible as Lego bricks crosses the bridge towards Augmented Reality gaming, you have to let fantasy lead the way. With a phygital exhibit that lets you extract spooky ghosts from inconspicuous lego bricks, we prove that AR is more than meets the eye. And tell the story of "HIDDEN SIDE" the Lego way: Hands-on.

In the League of Legends game, there are five roles in which to play in that differ in playing style, popularity, and therefore: Different types of bias and animosity. As the e-sports sponsor of the League of Legends EMEA Championship, Kia took initiative to inspire the five different playing styles (=lanes) to become five proud movements that celebrate the differences in players identities, inside and outside the game. The campaign lead to five individual communication channels on the official LEC Discord server. To spark conversation and find like-minded players to grow together, beyond stigma and gaming culture toxicity.

A nihilistic anti-promo shitshow - That was the pitch for an Amazon Prime Video marketing campaign could coexist with the notoriously unpredictable comedian Teddy Techlebhran. It's a lovely day for advertising when you can ignore all the rules - the only way you really get the result everybody is looking for.

Automobility is the mother of connectivity. Overcoming distance, creating new bonds between points in time and space that seemed unreachable before. With smart connectivity, Kia turns the age-old quest to get from A to B into a fluid choreography between humans and the groundbreaking technology emerging right under their fingertips.

Wouldn't it be fun to let the two bald guys from "Right Said Fred" dangle from the ceiling and pretend they are balls? Although we didn't win the pitch, the idea seemed to dangle about in the client's head long enough they couldn't help themselves and shoot my idea anyway. Which takes a lot of balls, I give you that! Asking for consent and making genital jokes don't seem to go well together I guess.

With Covid in full effect, Hyundai Racing had to take a little detour to bring the action of the 24 Hours of Nürburgring to the people, wherever they are. With a social campaign where celebrating the spirit of motorsports fans always comes in first.

For a brand that creates drones to make you fly like a bird, a plane, a rocket, a superman, we needed to step up our IFA game and put experience over product. With a booth design that celebrates the experience of flying in stunning visual content and in "let me do a 360 flip in that sweet flight cage real quick". Why? Because with DJI, you can.

Insanely big campaign. I still cannot believe we basically created a gambling event around a Christian holiday with 10 bunnies racing each other live on all prime time TV channels, the Youtube main page and even on Digital OOH in train stations across Germany. To create the most successful campaign of the biggest German electronics retailer to date. And win 5 Cannes Lions with a discount campaign. How magnificently stupid is that!?

When Christmas is around the corner and those two big-head celebrities just cancelled their campaign contract last minute, what do you do? That's right. You go for Peepee-jokes. Lovely campaign that goes straight into the big heart of gadget suckers like myself who just can't help themselves but get that new thing by all available means.