Thorsten Buesser

Freelance Creative

Thorsten Buesser Freelance Creative Liason for Strategy, Concept and Copywriting

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Hallo. My name is Thorsten.
I am a creative human being.

Fostering true belonging for brands in unknown spaces.

Welcome to my brain.

Thorsten Buesser

Strategy in Action

Award-winning Creative Director turned Brand Strategist with 12+ years in the industry.

Hands-on experience with international brands, legacy agencies and boutique creative shops.

My job:
1. Observe what is happening.
2. Think of a plan.
3. Make it an exciting story.
4. Rinse & repeat

LIFE IS SHORT.

HIRE ME NOW.

GET IN TOUCH

FACTS.
TLDR.

digital x oldschool x AI x LLM
native English x German
HOALA Brand Strategist
Client Consultation x Pitch Lead
100% remote x international x UTC+1
+30 awards x 2x Cannes Lions Gold

Effie Awards Award Winner Thorsten Buesser

The One Show Award Winner Thorsten Buesser

D&AD Awards Award Winner Thorsten Buesser

Cannes Lions Award Winner Thorsten Buesser

"Distinctive concepts and sharp reactivity."

Odile Breffa

Strategy Director

Innocean Europe

"His ability to solve real human problems with brilliant concepts is really unique."

Serena Merletti

Strategy Governance

Hyundai Europe

"One of the few creatives I completely trust with complex briefs."

Benjamin Merkel

ECD Digital

Leo Burnett Germany

"He brought value to the business from day one."

Albert Flores

Brand Manager

Lucid Motors Europe

"The kind of instinct that can’t be taught."

Agustín Soriano

Director

HOALA Brand Communication School

"One of the most proactive and innovative thinkers around."

Camilla Andersen

CCO EMEA

Publicis Production

AVAILABLE FLAVORS

STRAWBERRY
STRATEGY

Only fruitful

when ripe

There's a million ideas to pick & choose from. Shake off decision fatigue with strategy that tickles tastebuds reliably.

LET'S TALK STRATEGY

COCONUT
CONCEPT

Once cracked,

goodness flows

If the brief is tough as a nut, you need to be able to shake trees, break barriers and milk opportunities to find greatness.

LET'S GET SOME IDEAS

CARAMEL
COPY

Worth its salt

when it sticks

The art of writing is finding the sweet within the salty, add crunch while keeping it tasteful, and making sense in the most sense-tickling ways, no matter the bite-size.

LET'S HAVE A WORD

OMG! Another bear!

FOCUSED
GENERALIST

Tackle the

ABC of B2C

Broad end-to-end experience across B2C sectors, with emphasis on brand strategy,

high level concept,

creative storytelling, copy & transcreation (DE/EN)

ARTISANAL & AI POWERED

Move fast.

Blow minds.

I deliver rapid results with focus on ideation craftsmanship. Tailored to cultural context, built on strategical insights, and streamlined by custom Gen AI & LLM frameworks

INSTANT
PLUG & PLAY

Hit the

ground running

Long-standing expertise in working in sync with brand owners, agency teams and production houses to strategize, conceptualize and take the lead in developing great campaign work

Thorsten Buesser Freelance Creative at The Copywriter Collective

PREMIUM
CREATIVE

No half

measures

I am represented by the Copywriter Collective – A handpicked network of international top-tier freelance creatives, ready to push for creative excellence in your name.

Learn More